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Last Updated: 1st November, 2008.
October 08
 
Atthreya Calling:
ONE BLESSING WE HAVE

One blessing we have is that we have a tradition and discipline of multiple approaches to wellness.

In some parts of the world, when we are not well, there is only one way to get back to health, the standard, official way.

Other approaches are banned or atleast frowned upon by the establishment.

Not so in India.

We talk of mani, mantra, aushadha.

Whatever helps, take it. Good end is important and not a single approach.

Especially the educated are going the western way. We can only sympathise with them.

We only hope they will not bring legislation of the kind that they have in other countries.

What matters is what works for us, not what someone says should work for us. This means options, workable options, and many options.


 
Reflections & Reminders:
CELEBRATING GANDHI JAYANTI

One way to celebrate it is to have national holiday that day.

Are there not other ways?

Can we not have discussions on what he did, how he did, and where we can emulate him?

Can we not have reflection sessions on his thought and action?

Can we not use it as a day to be grateful for?

Just making it a day off from work seems a joke on the great man.

 
IF NOT INSTEAD OF WHY NOT IN ADDITION TO

Notifications come from Companies and Banks from time to time.

They are in standard jargon.

Even the writers may not know what they are writing.

Certainly the ordinary readers cannot make out.

Perhaps law or tradition requires things to be put in certain words.
Why not add a supplement that gives the substance of the notification in the commoner's words? Especially in respect of what he SHOULD know and what he SHOULD do.


 
Human Excellence: News & Notes
 

Can you please contribute to this column. You can email the same to us on dr.atthreya@gmail.com


 
Book Samplings

Part II**

PART TWO

SO FAR WE SAW WHAT TO AVOID
AND NOW FOR WHAT TO ADOPT

LOVE ,CARE, SHARE, AND SERVE

O Lord
Bless me with
The delight to persist
In loving
Expressed in showing
Care, concern and compassion
To every form of life.
Regardless.
 

You would have heard the story
Of a team of journalists
Visiting heaven and hell.
They found there was plenty
In both heaven and hell
But in heaven they enjoyed that plenty
And in hell they did not.
And they soon found why.
There was a rule in both hell and heaven
that everyone will have
his/her elbow unbent
So the hand is one straight, rigid piece.
In hell they rued this handicap,
Did nothing about it
And kept starving and being miserable.
In heaven they accepted this handicap,
And chose to be smart –
They started feeding EACH OTHER
And that made all the difference!
They could all avail of the plenty.

One way to bring heaven on earth is
That I take care of you
and you take care of me.
When I take care of myself,
I have only one to help me.
When I take care of others,
I have so many to take care of me.
The traditional principle and practice of
Parasparam – taking care of one another,
Is superb power.

We ARE exercising this power
But in a very, very limited fashion.
The potential is just infinite.

One way, probably the only way
To take care of myself is for me
To take care of you, you and you
And you, you and you taking care of me.

 
HOLY TEXTS

Isa Upanishad

One should strengthen and protect oneself
By the power of renunciation of selfishness,
And selfless service to others.
---

Bhagavad Gita

I have made my home in all living souls.
Therefore you should worship all living beings
With gifts needed by living beings,
With respect to their inherent divinity,
With love and with a holistic vision
Of the giver's oneness
With the person receiving the gift.
----

Zenda Avesta

Make yourself pure, O righteous one.
Any one in the world here below
Can win purity for himself, namely,
When he cleanses himself
With good thoughts, good words and good deeds.
---

Dhammapada

Speak the truth;
Do not yield to anger;
Give even though you have but a little to give.
-----

The Holy Bible

And now I give you a new commandment.

Love one another.
As I have loved you,
so must you love one another.
You have heard that it was said,
love your friends,
And hate your enemies.
But now I tell you,
Love your enemies.

 
MASTERS AND MYSTICS

Albert Schweitzer

In helpfulness to others,
Every man can find on his own doorstep
Adventures for the soul –
our surest source of pure peace
And living satisfaction.
---

Bhartrihari

The small minds always think
Of differentiating things as 'mine' and 'of others'.
For the broadminded,
The whole world is their family.
---

Brother Lawrence

We ought not to be weary
Of doing little things
For the love of God,
Who regards not the greatness of the work,
But the love with which it is performed.
---

David Simon

We are collectively here
To remember ourselves as spiritual beings,
Empowered to learn, serve, and celebrate.
As members of a community of souls,
We have a responsibility to remind each other
That our essential nature is not as flesh and blood machines
But as embodied spirits,
Temporarily condensed as individuals.
---

Elizabeth Bibesco

Blessed are those
Who give without remembering
And take without forgetting.
---

Emily Dickinson

If I can ease one life the aching,
Or cool one pain,
Or help one fainting robin
Unto his nest again,
I shall not live in vain.
---

Erich Fromm

Love is an activity, not a passive effect;
It is "standing in", not a "falling for" …
Love is primarily giving, not receiving,
---

John Wesley

Do all the good you can,
By all the means you can,
In all the ways you can,
In all the places you can,
At all the times you can,
To all the people you can,
As long as ever you can.
---

Kabir

When you are ushered into the world
You cry and others rejoice;
Live your life in such a way that
When you die, you will laugh and others will weep.
---

Kahlil Gibran

I love you, my brother, whoever you are –
Whether you worship in your church,
Kneel at your temple, or pray in your mosque.
You and I are all children of one faith,
For the diverse paths of religion
Are fingers of the loving hand
of one Supreme Being,
A hand extended to all,
Offering completeness of spirit to all,
Eager to receive all.
---

Mother Teresa

We cannot do great things on this earth.
We can only do small things with great love.
---

Martin Luther King Jr

We must learn to live together as brothers
Or perish together as fools.
---

Nisargadatta Maharaj

My stand is clear:
Produce to distribute, feed before you eat,
Think of others
before you think of yourself.
Only a selfless society based on sharing
Can be stable and happy.
This is the only practical solution.
If you do not want it, then – fight.
---

Ras Khan

Reading the Shastras
you become a pandit,
Reciting the Qur'an, a maulvi,
But if you have not known Love in that,
What is the use?
---

Sri Ramakrishna Paramahamsa

Who are we to show compassion to others?
The Lord is the only one
who can be compassionate.
We can only serve and worship.
---

St. Francis of Assissi

Lord, make me
an instrument of Thy peace;
Where there is hatred, let me sow love;
Where there is injury, let me sow pardon;
Where there is doubt, let me sow faith;
Where there is despair – hope;
Where there is darkness – Light;
Where there is sadness, let me sow joy.
---

Swami Vivekananda

The secret of religion lies
Not in theories but in practice.
To be good and to do good –
That is the whole of religion.

We must have these four sorts of ideas.
We must have friendship for all;
We must be merciful towards
Those that are in misery;
When people are happy,
we ought to be happy;
And to the wicked, we must be indifferent.
---

Teresa of Avil

God has no hands or feet or voice
Except ours and through these he works.
---

Thomas Merton

What do I mean
by loving ourselves properly?
I mean, first of all, desiring to live,
Accepting life as a very great gift
and a great good,
Not because of what it gives us,
But because of what it enables us
to give others.
---

William Penn

I expect to pass through life but once.
If, therefore, there be any kindness
I can show or any good thing I can do
To any fellow being, let me do it now,
For I shall not pass this way again.
---

** This is NOW available in book form. Ahmedabad Management Association. ATIRA Complex Ahmedabad 380015 has published it.
 
September 08
 
Atthreya Calling:
HATS OFF!

Hats off to the organizers of the 29th Olympic Games!
It is more than money.

Hats off to all the participants!
It is years of preparation.

Hats off to the winners of the medals!
It is a moment of visible fulfillment.

Hats off to our boys and girls!
Despite the many handicaps they did their best.
And some did even the visible and celebrated best.


 
Enterprise Unlimited:
An enterprise starts with an idea.
One idea may spark another.
In that sense, the following may be of interest to the viewers.

Free dance lessons at Paris airports

To keep tempers cool and spirits high this year, the Aeroports de Paris implemented an unconventional plan: free dance lessons for passengers

Crowdsourced restaurant in D.C. taps local community

Food & beverage Crafted by a "beta community" of some 400 participants, Elements will serve raw and organic locally grown vegetarian food in an environmentally sustainable way.

Shirt sold out? Make it yourself

Fashion & beauty ndie fashion label SANS took one of its iconic pieces and instead of retiring it after the season was through, recycled it as a DIY project. Now, customers can make their own.

Dutch game combines wine tasting and tryvertising

Encouraging people to organize their own wine tasting parties, 4xProeven (Tastingx4) combines a board game with a four-pack of red wine.

From Copenhagen: stylish helmets for urban cyclists

Catering to design-conscious urban cyclists who'd rather not sacrifice style for safety, a group of Danish designers created a bicycle helmet with interchangeable covers.

Using phones, crowds create heat maps of hot gigs

Telecom & mobile 3VOOR12 is piloting a new heat-mapping system at this year's Lowlands music festival. Festival-goers can rate concerts as they happen, giving others a real-time map of the hottest gigs.

More homegrown vegetables, without the sweat

All that Your Backyard Farmer requires is a plot of land -- 10 x 10 square feet is the minimum for an individual or a family of two -- plus six hours of direct sunlight a day and an outdoor water source.

Online service cuts through phone menus

Telecom & mobile / Life hacks Recognizing that nobody likes wading through lengthy phone menuswhen calling their airline or gas company, a Canadian startup is introducing a "Deep Dialing" service that cuts to the chase.

Open source approach to textbook publishing

Not only will students have free online access to expert-written, peer-reviewed texts, but thanks to an open license, faculty members will be able to customize books for their classes.

Service finds & books discount spa treatments in NYC

Lifebooker is like a personal concierge that lets users search, browse and book discounted appointments at the top health and beauty spots in New York City.


 
Reflections & Reminders:
'YOU SHOULD HAVE ASKED ME"

Yes, I could have asked you.

"Why did you not ask me? We could have saved this bother."

You are right. I could have asked you.

The temptation is to get into an argument.
The temptation is to treat it as an invitation for an argument.

And who said in a lighter vein:
Don't resist temptation it may not come again.

 
NERO FIDDLING WHILE ROME IS BURNING

Innocents – scores of them – were blown to pieces.
We all feel sorry for the victims and their dear and near.

Politicians do something different.
They are trading charges.
"You have not taken care of the security measures."
"It is because of your earlier actions this is happening."
"You are interfering."
"You are not allowing us to interfere."

When kings fight, people die.
When parties fight, the public face such agonies.
One of India's tragedies is that statesmen gave way to politicians after independence.


 
Human Excellence:News & Notes
I AM READY TO PASS ON THE BATON

Along with a few enthusiasts, I organised THE INDIAN CENTRE FOR ENCOURAGING EXCELLENCE in 1967.

One of the major activities of the Centre was to invite a worthy to accept THE ACME EXCELLENCE AWARD.

To several great practitioners of human excellence in India and abroad we were able to extend this gesture.

Because of my advancing age, I would like to hand over the baton.


 
Book Samplings

THIS WAY TO HEAVEN

Part I, WHAT TO AVOID
O Lord
Bless me with
the discipline to desist
from hating, hurting any one
in any form or degree.
 
HOLY TEXTS

Rigveda 1.141.8

Never retaliate against any man,
e ven if he curses or harms you.
May you invoke the blessings of God
On him by your prayers.

Dhammapada

Let no one deceive another;
Let no one despise another;
Let no one out of anger or resentment
Wish to harm another.

Bodhisattwa's prayer

May there never be any evil to anyone from me.
May all who attribute some offence to me
or who laugh at me
or all who do harm to me
attain Enlightenment.
May I be a help to the helpless,
a guide to the traveler,
a boatman for those
who want to go to the other side.
May I be a lamp to those who want it,
a bed for those who require it,
a servant of all.
I pray for the well-being of the universe,
may all beings see me with the eyes of a friend.
May I see all beings with the eyes of a friend.

The Talmud

Four classes of men
Will never see God's face:
The scoffer, the liar,
t he slanderer and the hypocrite.

The Holy Bible

If someone has done you wrong,
Do not repay him with a wrong,
t ry to do
w hat everyone considers to be good.

But I say unto you which hear,
Love your enemies,
Do good to them which hate you.
Bless them that curse you,
a nd pray for them
w hich despitefully use you.

And as you would
That men should do to you,
d o ye also to them likewise.

Whatever a man soweth
That shall he also reap.

The Holy Koran :Prophet Mohammed

Wrong not and
y e shall not be wronged.

Keep yourselves far from envy
b ecause it eateth up
a nd taketh away good actions
l ike as fire eateth up and burneth wood.

The Holy Adi Granth

Impurity of the heart is greed,
i mpurity of the tongue is falsehood,
i mpurity of the eyes is gazing on another's wealth,
i mpurity of the ear is listening to slanders.

 
MASTERS AND MYSTICS

Adi Sankaracharya

Give up the curse of lust and wrath.
Give up delusion and greed.
Remember what you really are.
Fools are they that are blind
t o the glory of God.

Chief Seattle
(Native North American Chief Seattle)

All things are bound together,
a ll things connect.
Man has not woven the Web of Life;
He is but one thread.
Whatever he does to the Web,
h e does to himself.

Cardinal Newman:

It is almost a definition of a gentleman
t o say he is one who never inflicts pain.

Dalai Lama

We live very close together.
So our prime purpose in this life
is to help others.
And if you can't help them,
a t least don't hurt them.

Herman Melville:

We cannot live by ourselves alone.
Our lives are connected
By a thousand invisible threads,
a nd along these sympathetic fibers,
o ur actions run as causes
a nd return to us as results

Kavi Baddena:

There is nothing great
i n helping those who help you.
One should help those who have hurt us,
w ithout pointing a finger at them.

Krishnananda

Do not hurt anyone.
What we throw out comes back to us
i n multiples.
When we hurt others,
w e hurt ourselves more,

M. Scott Peck:

We are creating our heritage
at this very moment.
The conditions that
we will experience on the earth
i n our future incarnations
a re the conditions
that we are now creating.
If you do not embrace
the concept of reincarnation,
t hen simply think about the impact
t hat your present decisions will have
on your children and future generations.
Do you want to leave the planet
i n a better or worse condition for them?

Ma Saradadevi

Man finds faults in others
a fter bringing down his own mind
to that level.
Does anything ever happen to another
if you enumerate his faults?
It only injures you…
To see the faults of others!
One should never do it.
I never do so.
Forgiveness is tapasya

Mother Teresa:

If you judge people,
you have no time to love them.

Paul Brunton

The man who thinks he may live
as freely as his unconsidered desires prompt him
and yet not carry the burden
of an eventual reckoning
is binding his life to a hollow dream.
Whoever sins against his fellows or against himself
pronounces his own sentence thereby.

Robert Ingersol

There are in nature
neither rewards nor punishments;
There are only consequences.

S.N.Goenka

Our difficulty, our ignorance is
that we remain unheedful
while planting seeds.

Soli N.Tavaria

God and nature judge us
from our pure motive state
and hence karma is neither action
nor the fruits of action
b ut the fruit of pure motive.

Sage TGN

Causing any harm or hurt
to other living beings
w ould draw to you
the curses of the victims which,
when imprinted on your life,
would disrupt and drain it
as surely as the shadow following you,
wherever you go

Understand the science underlying misery.
When you cause any harm or hurt
to another living being,
a wave of suffering emanates from the victim
to imprint on your life energy (or soul)
since you are the perpetrator.
Thereafter, your misery-imprint can be
cleared only by your own suffering.
The immutable law of action and result
would bring the punitive misery.
This is as certain as the truth
That your shadow is ever lurking
under your feet, says Tiruvalluvar..

Sai Baba of Sirdi

Do not give tit for tat
for each is answerable
for his own actions..

Swami Chinmayananda

Man is not punished FOR his sins
but he is punished BY his sins.

Swami Vivekananda

Every reaction in the form of hatred or evil
is so much loss to the mind,
and every evil thought or deed of hatred
or any thought of reaction,
if it is controlled will be laid in our favour…
(and) that piece of energy will be
converted into the higher powers.

Tiruvalluvar

All the misery afflicts only those
that have caused the misery.
And those who seek to avoid misery
would not cause any misery.

The best punishment for those
who do evil to you is
to awaken their sensitiveness
by returning good for evil.

Hatred is the cancerous disease
that constitutes an offending evil
in all living things.

 
August 08
 
Atthreya Calling:
WHAT WORKS FOR ME

There seems to be a case for a website with this title.
May be, there is one already or one comparable to it.

We all face challenges, wellnesswise or otherwise.
For example, we may have incessant cough.
How to get out of it – that is our existential challenge.
We may go to our family doctor.
We may seek help in an advertised cough syrup.
We may also raise it as a topic of discussion among friends.
We are keen to be free of it, to be back to health.

In a recent such discussion, two shared their experiences.
One said that she was suffering from incessant cough for months.
"A news item said: Take ten pepper, powder it, take it with castor oil first thing in the morning.
I did. In a week, my cough disappeared."

Another said that he too was suffering from frequent cough.
"A friend suggested that I take Vellarai (Brahmi) tablets – one in the morning after breakfast and one in the evening after the night meal. I did. My cough is off."

I wish there are medical advisors who know the many approaches and who will able to recommend the one appropriate to one's condition.

N.H. ATTHREYA
Email: dr.atthreya@gmail.com
Website: www:atthreya.com
Fax: +91-22-2200 0446


 
Enterprise Unlimited:
 

There seems to be a case for a periodical with this title.

The periodical can carry items of interest to the would-be enterprisers – stories of enterprise here and abroad, information of assisting agencies, etc. etc.

Dailies, especially the economic dailies like the Economic Times, carry stories of enterprisers who have done well for themselves. For some reason, they focus on the big fish. They do not provide "the side dishes".

The message that needs to be spread is that a) an enterprise is a seed, b) an enterprise meets a need, c) an enterprise can have multiplier possibilities, d) an enterprise can be part time, full time or fun time and e) an enterprise is a career option f) there are enterprise-aids.


 
Reflections & Reminders:

SUPPORT SYSTEM

Societies differ in their support system.
Let us take the case of a writer.
In USA and such countries, they have such a big support system.
In India as of today, we do not have.
When I write a book – unless I am uniquely placed –
I have to do the researching, referencing, writing, editing and all.
This situation affects the end product.
Things may change in the days to come.


WHAT A DIFFERENCE?

In so many areas, we have done very well.
One of them is this composing.

Thirty years back, we had the typewriter.
This in itself was a blessing.
The copies were neat
We can make copies of our compositions

Forty years back, we did typesetting.
The lino type came and made the difference.

Now the computer!
We can write.
We can rewrite.
We can correct – add, subtract.
All that you require is a click or two.

We can print off a book within a few hours!

For some purposes we may need the postal system.
For many others, we do not need it.
In a few minutes we can transmit a message any part of the world.

What a difference!
God bless all those that made this possible!


 
Human Excellence:News & Notes
 

There is a case for a periodical with this title too.

The periodicals, especially the language ones, carry such stories. Only, they are few, very few, almost giving the impression that there is so little of human excellence around.

My guess is that we get so few because we do not actively look for them. (We do not actively look for them because there is "no necessity", there is so little space to be spared for such stories in the average periodical.)

One can hope such a periodical and such a channel is just around the corner.


 
Book Samplings
 

This is part one of a manuscript that is available for any one who wishes to publish it in the form of a handy book for distribution, free or at cost. Please write to the author.

TOWARDS HEAVEN ON EARTH

By
N. H. ATTHREYA

Dedicated
To my sisters and brothers
Who may be unconsciously hurting themselves
And who would certainly not like to;
And more importantly, would like to capitalize
On this blessing of being born human

INTRODUCTION

One way to have heaven on earth
is NOT to have hell on earth.

One way not-to-have-hell-on-earth
is to keep off hating, harming, hurting others
by thought, word or deed.

One way to keep off hating, harming and hurting
is to become conscious of the implications
of so doing
and more so
how so doing affects us
if not in the short run, in the long run.

From time immemorial, sages and saints
have pointed out these implications.

Thanks to healthy traditions,
many of us have registered this message

Perhaps not to the extent it need be.
Perhaps.

This explains why a daily prayer
incorporates this message.

MA VIDVISHA VAHAI:
This Sanskrit saying is the final portion of
an indian traditional daily invocation
starting with
Sahana vavatu.
and ending with
"Ma vidvisha vahai"

"Don't hurt/harm ANYONE
by thought, word or deed".
That will be the prosaic English version.

In this invocation, there are
a few guideposts for together flourishing.

It is in the form of
Let us do this, let us do this,
let us do this.

What are these 'do-this's?

Let us learn together,
Let us nourish ourselves together,
Let us strengthen ourselves TOGETHER.

In Sanskrit, it will read:
Sahanavavatu
Sahanaubhunaktu

Saharveeryam karavavahai
Tejasvinavadeetamastu


Only the last item, namely,
Ma vidvisha vahai, says:
Let us NOT do this.

Perhaps to provide a special emphasis.

The emphasis is needed
because it addresses
a crucial reality,
a vital aspect of life and living.
as possibly implied by the poet –
"the moving finger writes,
and having writ, moves on,
not all the piety nor wit,
shall lure it back to cancel half a line,
nor all thy tears wash out a word of it."

The message ma vidvisha vahai
Hurt anyone not -
seems central to one's own well being
and to the well being of all of us.

The denial and violation of this eternal truth
will hurt us as much as it hurts others.
and this hurt is avoidable
by us the home sapiens.
hence the plea and prayer:
HURT THEE NOT
HURT THYSELF NOT
.

To deny and desolate this truth
is tempting but treacherous.
This is the finding of
masters and mystics of all climes and times.
so they counsel: Keep off.

As a proverb puts it,
let us not experiment with poison
to see whether it really kills!

In this little book,
we are sharing the insights and guidelines,
provided by some of them –
some of them because what is available
will fill volumes -
in three parts –
Part one, WHAT TO AVOID
part two, WHAT TO ADOPT
and part three, WHAT IS THE LOGIC?

Part one, namely, What To Avoid
is good enough.
This practice itself is a big favour
done to ourselves.
I wish and pray this plea –
Ma vidvisha vahai, HURT NOT ANY ONE –
becomes the living mantra of even one society.

Whatever else we do is a bonus
and this bonus we find in part two.

In part three,
we are giving the logic behind
what is commended in part one and part two.

We suggest you go one step further.
We suggest that you make this YOUR OWN book –
a sort of family book.

One way to do it is to fill the blank pages
with the riches of heritage
in the languages you have grown with.

For example, if your mother tongue
happens to be Tamizh (Tamil)
you may add the following from poet Subramanya Bharathi:

Pagaivanukkarulvai – nannenjay
Pagaivanukkarulvai


Vaazhvai ninaitabin taazvai ninaipathu
Vaazhvukku nannamo – nannenjay
Thaazvu pirarkennir thanazhivaan enra
Saasthiram kelaayo – nannenjay


(Bless my 'enemies'–
those who feel inimical to me - O dear heart;
bless them in particular.

Having thought of good life
can you think of its degradation – O dear heart?
haven't you heard of the scientific fact
that as you think ill of another
you're destructing YOURSELF – O dear heart?)

If your mother tongue happens to be
Bangla, (Bengalee),
you may add the following
from Ma Saradadevi

Tobe ekti kotha boli – jodi santi chau ma
Karou dosh dekho na, dosh dekbe nijer
Jogot ke apnarkore nite sekho
Keu por noy, ma, jogot tomar.


(But I say one thing –
if you want peace, my child,
see not anybody's faults.
See your own faults.
Learn to make the world your own.
No one is a stranger, my child,
the world is yours.)

We suggest too that we share this message
with our children, when they are children,
so that they will get into the HABIT

of avoiding hurting others
and adopting helping others
And thereby helping themselves no end.
By doing it early enough in their life,
they will have the highest mileage ever.
If we don't help them, who will?
If we don't help them when they are young,
when can we?

 
 
July 08
 
Atthreya Calling:
A MULTIPLIER MODEL

When we think of the well being of the many, especially the handicapped many, there are three distinct sections of the society - the beneficiary, the organizer and the financier.

For example, there are people in remote parts of India who are preventably blind. There are a few competent doctor-administrators who can organize relief camps for them. There are people who are willing to write a cheque.

For example, there are people that will benefit by check dams. There are technically competent people who can construct check dams. There are people who are willing to write a cheque.

A friend of mine told me the following two stories.

"I came to know that an ex-Harkishandas eye specialist has started a scheme to benefit the blind in certain parts of Gujarat. He is playing the master organizer - assembling the patients, assembling the eye doctors from Surat, and arranging the follow up work. I enquired and I learnt a cheque for Rs. 51,000/- will take care of 51 sufferers. I was also invited to the camp. Finally, 48 people turned up to avail of the help - and the fine feeling is that these people have the benefit of being now saved the blight of blindness.

"I came to know that in the Kutch district, a technologist is able to help construct check dams which help a few hundred people on their water needs. He coordinates the needed back up work. The project cost is Rs. 32,000/-. 'I participated in one such check dam project. The satisfaction is that the benefit of needed water for agriculture and day to day life will be there, year after year, for a few hundred people, in a remote area.'

In many other fields, you may know of many such efforts. Let us give publicity to such efforts so that they become multiplier models.

Many a little makes a muckle is the saying. Many of us can donate these tiny amounts and make a difference for an increasing number of our fellowmen.

The big thing about this approach to help our fellow beings is that time and money is not lost in inordinate delays, delays that cause endless suffering that is avoidable.

P*S: Should you wish to have more details about the two projects, you may email to the following address: girishsharedalal@yahoo.com

N.H. ATTHREYA
Email: dr.atthreya@gmail.com
Website: www:atthreya.com
Fax: +91-22-2200 0446


 
Enterprise Unlimited:
 

The Mumbai Daily HINDUSTAN TIMES has a welcome feature on enterprises. It carries the title Small IDEAS, BIG Changes. Besides presenting 12 case histories, one a day from July 1, the paper has announced a contest. It reads:

Do you have a business idea whose time has come?
Or an innovative scheme (second only to sliced bread)
that will, within five years, revolutionise the way Mumbai lives?

The winner will bag Rs. 5 lakh and two runners up Rs.1 lakh each.

It says: email a detailed plan to ideafactory@hindustantimes.com and put 'ideas for millions' in the subject line.


 
Reflections & Reminders:

Knowing to know is important.

Knowing how to do is more important.

And doing it in good time is all important.

The educational system gives the illusion that knowing to know is the only
thing.

We have to help the young people in good time to know the difference between knowing, knowing to do and doing and what it will mean for their good life.


 
Human Excellence:News & Notes
 

More and more newspapers publish items of human excellence interest. For
example, Sunday Hindustan Times, Mumbai, June 22, talks of foue young people who chose to make a difference in the lives of disadvantaged people. They are all encouraged and supported by the Youth Venturers programme of the Ashoka organisation. One (Ashok Rathod – 21) chose the school dropouts in a Cuffe Parade slum. Another (Natasha Kewalramani – 20) chose the non-voting young population in the colleges, amounting to 83 per cent. A third (Sumeet Gade – 21) spends week ends with terminally ill children at Bombay Hospital. A fourth (Geeta Kohli – 18) holds basic English, Hindi and Math classes for 12 girls between the ages of seven and twelve.


 
Book Samplings

 

 

This section will be updated soon...

 
June 08
 
Atthreya Calling:
ANNA PAKSHI NYAYA

You may be familiar with this concept.

A reminder may not hurt.

The ‘story’ is this.

When you keep milk diluted with water, the proverbial swan deftly takes in the milk and leaves the water alone.

In life, too, this approach has been commended.

The society in general and the media in particular do not care to serve us with ‘milk’ – in fact, there is so little of it, many will say.

What is in our hands is to look for the milk and deftly take it, yes for the sake of our well being and the well being of others.

N.H. ATTHREYA
Email: nha@vsnl.net
Website: www:atthreya.com
Fax: +91-22-2200 0446


 
Enterprise Unlimited:
 

A refreshing feature of our economic press is that it features new and novel enterprises.

It talks of our qualified women and not so qualified women taking to enterprises, small and large. It talks of our IIM graduates and others who are not even graduates who are starting enterprises, many of them very novel. I wish every newspaper devotes a full page every day to the enterprise stories in the country. This may help an enterprise revolution we sorely need in our country.


 
Reflections & Reminders:

Learning to know is important.

Learning to do is more important.

Learning to do better and smoother is even more important.

I wish we emphasise this message even when our children are having primary education.


 
Human Excellence:News & Notes
 

The weekly magazine, THE WEEK, has been featuring THE MAN OF THE YEAR OR THE WOMAN OF THE YEAR for over 25 years.

It has brought out a book putting all these stories in one place.

This is rewarding reading.


 
Book Samplings

HOW TO BE ALERT AND ACHIEVING**
By Fr. George Kandathil, Sr. Candida, and Dr. N.H.Atthreya
3rd revised edition Rs.55
Published by Better Yourself Books, Mumbai

INTRODUCTION

A simple psychology,
And that in simple form:
This is the aim of this book.

But psychology for what?
To be achieving, all round achieving,
at home, at work and elsewhere.

Once we know the fundamentals,
we can be alert to human realities;
we can go for appropriate behaviour:
we can be more sure of achieving.

The authors are essentially educators,
innovative educators.
They asked which form of expression
will be nearest to face-to-face communication.

They decided on the trialogue form.
The authors got into a free flowing discussion
on Transactional Analysis psychology or TA for short.

Why TA psychology?
TA is one of the 52 schools of psychology,
one of the most pragmatic,
most simple schools of psychology.
TA helps us understand ourselves and others,
better and easier than all other schools.
We can call it a self help psychology.

To achieve, we have to manage resources,
especially human resources.
To manage others, we should know others.
before we know and manage others,
we should know and manage ourselves.
This psychology helps us to do just that.

There are learned books on this subject.
There are workbooks and manuals.
This book aims to supplement them.

 
April 08
 
Atthreya Calling:
LET US ENABLE THEM AND NOT PITY THEM

The proposal to do justice to the economically and socially disadvantaged is
a noble one.

One way is to give them an admission and employment quota. We can ALSO
consider other and more effective ways as illustrated by the following three
practical experiences.

One is that of Air India. When Air India received a directive that 38% of
the air hostesses should be SC/ST, what they did was to increase the
training period from one month to four months. And it is this extended and
enabling training that made the difference. The new recruits were able to
deliver the goods. It helped all concerned.

Another is that of the army. Spoken English/Hindi is a must for the army
personnel. What they do is to give a crash one month training in spoken
Hindi to every one who joins the army, especially at the lowest level. This
input works.

In one of the colleges in Tamilnadu, students with Tamil medium were
admitted. The medium of instruction in the college was, however, English.
All that the college did was to give the students a special three months
immersion programme in conversational English. That is all that they needed
to give them a head start..

The socially and educationally handicapped needs this initial appropriate,
organised help and when given in good time, it does make a difference.

One caution to be observed is that this training should be given before they
are appointed to the new position.

Once they are appointed, the incentive to learn becomes diluted. Training
them after appointing them is perceived as an unnecessary intrusion.

From the self esteem point of view also, it is well to take this precaution.

Otherwise, they feel handicapped and they do not know how to cope with the
responsibilities and some choose to become just clever, meaning they take
to devious ways on the job and off the job.

The caution is: Do it BEFORE and NOT after. It becomes too late otherwise.

N.H. ATTHREYA
Email: nha@vsnl.net
Website: www:atthreya.com
Fax: +91-22-2200 0446


 
Enterprise Unlimited:
ENTERPRISE AS A HOBBY

Perhaps because the news media talks mostly about the large multi-million
business enterprises, we think this is beyond the scope of the many.

If we look at an enterprise essentially as a creation to meet a
product-need, service-need, convenience-need, comfort-need or any such need, we can see it in a manageable size.

Young people do serve others, young people help others – only they do not
call it an enterprise.

When they serve more than one person, more than a member of their family,
probably they will call it an enterprise.

Compensation is secondary and contribution is primary.

At least in our context.

In the west, when children help in the family chores, they are paid. We do
not do that.

May be, we can encourage our children to adopt an enterprise as a hobby.

May be, we are already doing it.

If we are, we may like to share the story with the viewers of this site.

Today’s hobby can be tomorrow’s venture.


 
Reflections & Reminders:

LIFE AND LIVING
Standard of living is rising.
And it is welcome.
What of the standard of life?
Is it becoming a casualty?
Can we not have both rising?

RELIGION/DEMOCRACY
Religion unites some people
And divides some people.
Democracy too.

IMPLICATIONS
After-me-the-deluge:
If that is the stand, there is no discussion.

If we care, either for ourselves or for others,
That is a different story.

Some behave as if they do not care for others or even for themselves –
And we can only pray for them.

Nature behaves as nature and later, if not sooner, we will have to catch up
with the consequences. One wishes they allow themselves to be reminded and in time.


 
Human Excellence:News & Notes
SPREAD THE GOOD WORD

May be they have a logic. They spread the bad word. Mostly. I mean the
media.

Can we spread the good word?

To start with, the good word we find in the media

More than in the dailies, in the periodicals we find such good news stories.

More than in the English periodicals, we find them in the language
periodicals.

We can make heart warming stories part of our email communication.
Energising sayings people are making part of their email communication. We can go one step further. We can include live stories we know of, we hear
of, we read of.

In fact, there is a case for making the topic of day to day conversation.

Experience shows that spreading the good word makes for good and vital
energy.


 
Book Samplings

MY DEAR PRANAV
An introduction to the thoughts of Vinoba
By Dr. L. N. Godbole
Published by The Indian Centre for Encouraging Excellence
3E1 Court Chambers, New Marine Lines Road Bombay 400 020
Pages 110 Rs.39

 

FOREWORD by Usha Chandrasekhar

Many tall women and men have walked this land. My salutations to all of
them. One of the tallest was Vinoba Bhave.

Vinoba literally walked this land. More, he walked his talk – like few did.
What he says therefore carries conviction.

Although his thoughts are available in a number of books, little has been
written about him. Dr. L.N.Godbole has ably filled this void. And in two
ways.

One is to convey to the young audience the meaning of being a citizen, as
expressed by Vinoba. The other is to give a glimpse of the great leader in
action.

We all concede that spirituality is one of the legs of the three legged
stool as represented by our lives. Yet very few understand what it means.
One of the highlights of these letters is that this aspect is brought out
clearly and convincingly.

Dr. Godbole addressed these letters – one a week for 52 weeks – to my son
Pranav, a young man of 12. With little anecdotes and stories that lace
every letter, he conveys to him and every reader of his age or older, the
approaches to the pursuit of excellence for a citizen, drawn from the
teachings of Gita, the Upanishads and the Vedas. The subject can normally
be heavy for a 12 year old but it has been conveyed with such simplicity
that it becomes interesting reading and rereading…

Vinobaji pursued excellence, human excellence. Many would like to know how he thought and what he did, so that they too make the journey in that
direction and less falteringly...

 
March 08
 
Atthreya Calling:
A TO Z DIRECTORY ON SKILLS

There are thousands of websites.

I thought therefore there will be a website on websites.

Not just a directory.

But a “Dictionary”.

Dictionary in the sense of A to Z.

A directory which is more informative than promotional.

If it is purely informative, it will be preferred. This may be too much to expect.

There are, however, enough Samaritans around.

They have chosen to share their life collection of useful / insightful information on one or more aspects of life through websites.

I am thinking of such websites – websites of a know-how nature, of a how to
nature, of a work skill/life skill nature.

For example: there is one on public speaking – www:weaverii@sbcglobal.net
For example: there is one critical thinking – www: factcheck.org.

May be, such a website is there already. May be even more than one. May be
more user-friendly than I am thinking of. Please forgive my current ignorance. Please share with me so in turn I will share with my viewers.

N.H. ATTHREYA
Email: nha@vsnl.net
Website: www:atthreya.com
Fax: +91-22-2200 0446


 
Enterprise Unlimited:
A GRAMEEN INDIA?

In any community, the enterpriser population is a small percentage.

There are variations in countries – for example, it has been observed that Lebanon has a higher percentage.

There are variations in the same country – for example, the percentage is higher in Gujarat and Punjab.

There are variations even in the same state – for example, Kolhapur in Maharashtra.

This population is a blessing to themselves and blessing to the society – they depend on themselves, they are not a charge on the society.

The foreign rulers did not encourage this section of the population – they saw a threat in them, I suppose.

Are we encouraging them now? Especially, the tiny enterprisers, who will
spring into action, wherever they are? Are we treating them as a unique social asset? Are we giving them “preferential” treatment? Are we copying worthwhile practices in other countries?
And what are we waiting for?

The Grameen Bank started by Nobel Laureate Muhammad Yunus has shown one
worthwhile, workable, working approach. Can we not copy the model in a big way?
On a war footing?

On the Bank’s approach to lending small sums of money to the poor for income-generating activities, Dr. Yunus spoke to the Wall Street Journal assistant editor, Emily Parker. Here are a few extracts: (There is a Grameen America now.)

. “Our business is sub sub sub suprime! If subprime cases are risky, Grameen cases are extremely risky. Because not only do we deal with the poorest, our borrowers don’t have collateral, they don’t have guarantees, they don’t have lawyers, nothing. The Grameen Banker comes to the borrowers, either in their homes or businesses. How risky can you get? Still, our money comes back! More than 98% of our debts are repaid!!

“… Look at the world, how funny it is. They took the word credit which means trust and built a whole edifice of credit institutions, refined very sophisticated ones, entirely based on distrust. We went back to the original meaning of credit – trust…

“…Every single of those seven and a half million borrowers has a personal bank account, and they are accumulating quite a significant amount for themselves ….

“….I didn’t say that what is there is wrong. I said the structure was not complete. One piece was missing. We couldn’t express within the business world all the things we want to do for others…

“… This is business and not philanthropy. In philanthropy, dollar has only one life, you can use it once…social business dollar has endless life and it recycles. And you build institutions. When it’s an institution, you bring creativity into it. You bring continuity into it…

“There is a time and place for philanthropy. When Hurricane Katrina happens, you don’t go to run a social business right away… your immediate response is philanthropy, charity, so that you save people. But after you do the first part of it, the next part becomes more and more interesting and effective when you design it as a business proposition.

If there can be a Grameen America, can there not be a Grameen India? If only an ordnance can make it possible, should we not go for one?

There are over 20 Greem Bank Replication programmes in India run by NGOs.
This is welcome news since every little counts. What is needed, though, is a massive effort, a countrywide effort.

To those economically ill off, every hour counts.


 
Reflections & Reminders:
IF THIS IS TRUE

When we get reminders, we tend to think they are rebukes.
When we get suggestions, we think they are insults to our intelligence.
This phenomenon we notice both at home and at work
We are losing much and avoidably.

Where is the hope?

Self-reminders.
Self-suggestions.

Wherefrom will they come?
Self reflection?
Self examination?

Also from “overhead-overheard” ideas.
These we get in expensive public conferences or parties.
Does this partly explain the popularity of
such conferences and parties?


 
Human Excellence:News & Notes
A HUMAN EXCELLENCE DIGEST

More and more dailies, weeklies and monthlies publish stories of human
excellence interest.

This is more so in the so called vernacular papers.

For some odd reason, enough is not published in any one publication. We
find a page here or a paragraph there.

For readers like us, the only hope is a digest of human excellence stories
in India and abroad.

Human excellence stories are not merely heart warming material. They are
motivational material. They will help us to give the people the benefit of
our own human excellence.


 
Book Samplings

EXCELLENCE MOVEMENT IN INDIA**
By N.H. Atthreya
Pages 32 Rs.30
Postage extra ($2.00 including postage).

 

What is honored in a country
is cultivated there: Plato

The secret of joy in work
Is contained in one word: Excellence: Pearl S. Buck

“Don’t complain about darkness. Light a candle”. This saying is attributed
to Eleanor Roosevelt, the lady who influenced positively many worth causes,
national and international.

In mid 1967, a group of people, connected in some way with the management of human affairs, had an after-lecture meeting and the discussion turned round to the topic of fall in quality which one observed everywhere, in craftsmanship, in machine production, in academic circles, and, in fact, in every walk of life. After discussing it threadbare, the group responded to the above quote. It said:

What are WE DOING about it?
What should WE do about it?

“The Indian Centre for Encouraging Excellence” is an outcome of that questioning. It is a group of like-minded people endeavoring to pursue
excellence in whatever they undertake, spotting excellence and encouraging
it by whatever means they can, and instilling the idea in the mind of their audience the thought “nothing but the best would do – nothing but the best
from me and for me”.

It is not an organization in any formal sense. There is no membership.
There is not even a sets of rules or regulations. There is a statement of
aims. All that is required is that if you feel the same way, subscribe to
the aims, get a group going and help it to spread the ideal.

** Copied can be had from SELECT BOOKS 3E1 Court Chambers 35 New Marine Lines Road Mumbai (Bombay) 400 020, India

 
February 08
 
Atthreya Calling:

A TO Z

We want to be well in every sense. We all come across information that will
come handy to achieve this goal

Here is a thought-starter, an action-starter.

You are welcome to share from your stock.

Fitness-website: Mental-conditioning techniques, exercise videos, sports
nutrition and information from the prestigious Mayo Clinic.
www.mayoclinic.com (click on “Fitness” in the “Live Well” box.

Laugh-out-loud movies: Laughter is medicine, it is said. Why not say
‘laughter is tonic? Here are a few you can look out for: American Dreams,
Idiocracy, Little Miss Sunshine, A Prairie Home Companion, Sate Men, and
Thank you for Smoking.

Sewing on a fourhole button: Stitch through two holes, then knot the thread
before you continue with the other two holes. If the thread ever breaks,
the button won’t come off completely.

N.H. ATTHREYA
Email: nha@vsnl.net
Website: www:atthreya.com
Fax: +91-22-2200 0446


 
Enterprise Unlimited:

Here is a book for your consideration.

“I have a dream, though. Ten years from now, somewhere a person will say,
his or her entrepreneurial voyage was helped in some small way by reading
this book”. So writes Subtroto Bagchi in the preface to his book “The High
Performance Entrepreneur
”.

And he has every reason to have such a dream.

The book will make rewarding reading for every enterpriser.

For those who may not know, Bagchi is the co-founder and chief operating
office of MindTree Consulting.


 
Reflections & Reminders:
BEST TIME

Best time to help a person is the crucial begin time.
A case in point.
Mr. Kekoo Gandhy was running a picture frame shop.
Artists used to come to him.
They could not afford a frame.
He used to frame their paintings – free.
So that they may not feel bad,
he was arranging paintings to be bought.
Today the story is different.
All his beneficiaries are fame-rich & cash-rich.
One story Kekoo told me.
“This painting by Hussain is one such painting.
This was bought by an officer in the USIS for Rs.400.
When he returned to USA,
someone bought it from him for $32000.
After some time, the same was acquired
by another connoisseur for a six digit figure.
Recently, Hussain reacquired this piece for old times sake.”

CUSTOMER, BEWARE

“He made me do it.
He persuaded me to do it”

That is his intention, that is his aim.
What is ours?
He is not here to oblige us.
We are here to oblige ourselves.

GARBAGE IN-GARBAGE IN
We have heard Garbage in-Garbage-out.
We can note and know
Garbage-in is very much garbage-in.
It hurts and stays hurt.
Keep out garbage – that is the only hope.

 
Human Excellence:News & Notes
A HEALTHY TREND

Newspapers and periodicals used to think that unless something is “mad, sad or bad”, it is not news. They seem to have started thinking differently.

They are publishing news and notes of heart-warming interest, human-excellence stories.

For example, Hindustan Times ran a campaign to facilitate the silent heroes in the city, women and men who have thought and time for others, the disadvantaged others.

Fifteen of them were selected and facilitated. The list includes Sam Taraporevala, professor of sociology, St.Xaviers College, who has created a social advocacy and support center for visually challenged students in Inda, Mangesh Dalvi, a retired bureaucrat, in his late 80s, who formed an investors’ forum to help investors recover their money from companies that went belly up, Meenal Paranjape, educationist, who developed a unique way of teaching English for Marathi speaking children , Pierre Pean, a retired travel agent, who imparts basic education to slum children in Malad in a bus, and R. Gopalakrishnan, a full time social worker who helps poor patient get access to medical aid such as hospital beds and blood, and Bhawanji Riyani, a real estate developer who has filed 80 public interest petitions, which have made Mumbai a better place in which to live.

I wish someone hosts a website that will summarise such stories and publish them regularly.


 
Book Samplings

A CREATIVE APPROACH TO DISCIPLINE**
By N.H.Atthreya
Pages 20
Price Rs.20

INTRODUCTION

The best way to handle a dispute is to prvent one.
One major way to prevent disputes generally
is to practise realistic personnel administration.
One aspect of personnel administration
is a creative approach to discipline.

Since disputes often arise out of
the way we handle a case of discipline,
this aspect alone has been stressed
in this monograph.

The suggested creative approach
should work in many cases,
but in some it may not.
When it does not,
we have to take recourse to law.
But, in the overall interests,
it is better to not to rush
to what law has in for us.
It is much better to tackle discipline
as a human problem instead of a legal problem,
to look at it in terms of
What is wrong instead of who is wrong.

You know the procedural approach to disputes.
We urge you to consider this purposive approach
for the reason that
we have found in our experience
many work places converted into law courts,
resulting in loss of cash and goodwill,
yes, for want of such an approach.

** Copies can be had from SELECT BOOKS, 3E1 Court Chambers, New Marine Lines, Mumbai (Bombay) 400 020. Postage extra.

January 08
 
Atthreya Calling:

WHAT WOULD YOU SUGGEST?

Dear Viewer:

The main purpose of this website is to help the viewer in some way.

If it does not, it has no business to continue.

Before I come to that drastic conclusion, I have to find ways and means by which more and more people view this site.

It is not a number game – I am not keen to tell the world that my site has so many thousand hits.

I concede that few people choose to give a formal feedback.

If people observe that courtesy, that can be a valid measure.

My REQUEST TO YOU is this. Please tell me what I may do so that more and more relevant people have a look at the site and benefit therefrom.

N.H. ATTHREYA
Email: nha@vsnl.net
Website: www:atthreya.com
Fax: +91-22-2200 0446


 
Enterprise Unlimited:
TIMELY HELP FOUNDATION

We need to have at least one in each community.
People need help for education, enterprise or emergency.
Especially enterprise.
There are people who want a loan to buy tools
that will make them earn well and live with dignity.
They want a loan, a flexible loan.
The ‘condition’ can be:
Return the money as soon as you can –
please indicate the tentative date –
and make an addition as much as you can
so we can help others like you
with needed timely help.
There is no interest.
There is no guarantor.
There is no mortgage.
Just plain human trust.
And judgement on the part of the Foundation.
Do provide for the small minority
that will seek to avail of every possible opportunity.
And how to find the funds?
We can appeal to the community:
If you wish to help this cause through us,
you can do a couple of things.
One is to donate for the corpus
and if you choose, you can name the cause
or even the specifications of the beneficiary.
Another is to visit with the likely beneficiary
and report on his/her requirements in some detail.

MULTIPLIER MODELS
Veena reported about her visit to a school in Chintamani.
Chinamani is a semi rural town in Karnataka.
The school started some 16 years back by “Fr.” Varkey.(?)
It is remarkable in many ways.
For example, the hostel is taken care of by the students themselves.
For example, the afternoon is for extra curricular activities.
For example, each of the 350 students has an instrument to play.
For example, there is no home work.
For example, the students are given the skill of mindmapping and NLP.
I wish a reporter visits such schools and write detailed stories
are where they excel, why they excel, how they excel, how long now
from what beginning, looking back and looking forward
there will be other schools that are multiplier models.
There can be libraries, eating places (for example MTR, Bangaluru).
The report reports only today’s status and so far status –
it does not say the excellence is for ever.
Many of us like to copy and we want something to copy.

 
Reflections & Reminders:
SELF LEARNING

Self learning is one hope,
may not be the only hope.
Once there is self learning,
the major block is knocked off.
This is especially so
when it is not subject/information learning.
In subject learning,
we do not have much resistance.
We know we may not know.
We know the teacher may know.
The moment it comes to personal growth,
we know we know and only we know.
This means the learning –
shifting from where we are to where we can be –
can come only from inside.
Many feel adequate as they are.
Many feel insulted if someone teaches them.
Fortunately, some do not mind hearing
people selected by them.
Whether it is for listening and growth we do not know.

WASTE, WEALTH AND WELFARE (A MSS?)

For peace and harmony, we need welfare of all.
For welfare, we require wealth.
For wealth, we require minimum or no waste.
And there is so much of waste around.
Especially human waste.
Man is not utilized
and where utilized, not the best way possible.
‘War’ on waste is one war worth waging.

REACTION TIME
An acquaintance who was a forest officer in Burma
told me this.
The many animals that are not kind to each other
are alive and kicking in the same forest
because of one phenomenon –
they have different reaction time.
For example, a tiger quenching its thirst
spots a deer quenching its thirst at a little distance.
The moment the deer recognizes the danger.
It starts running for safety.
The tiger for some reason looks on
and then goes after it.
By that time, the deer has found safety.
also, it has been pointed out
that the amoeba reacts almost instantly
and the proverbial elephant after a few days.
In other words, the reaction time
depends upon the level of evolution.
Man therefore logically should react slowest.
But only logically.
It is only the mature man that reacts slowly.
Not being a man but becoming mature –
that makes the difference.
DELAYED RESPONSE
Delayed reaction is one thing
and delayed response is another.
In certain matters delayed reaction is needed.
In other matters, delayed response is a liability.
These are days when offers are made
and ‘offers are open until they are closed’
and they are closed by a particular date and time.
If we act one minute early, we get the benefit
and if we do one minute late, we do not.
This means alertness and timely action.
And last minute action may not be a timely one.
The cushion discipline is a helpful discipline.
If possible, earliest and if not, early enough –
that can be the rule.

 
Human Excellence:News & Notes

TO RESPECT HIS MEMORY**

There will be no second opinion when a suggestion is made that we respect the memory of Gandhiji.

The question is: How can we respect his memory?

One way seems to be to GIVE SUBSTANCE to some of the things he said we may do.

In recent times, no thinker has written so widely and in such practical terms on functional excellence as Gandhiji has done. Every aspect of life – from the smallest to the highest – has received his attention.

Guidelines to Excellence are available for the asking. The Navjivan Trust has done a fine job of publishing his works and making them available in so many languages and at a modest cost.

It will be in the fitness of things that we make the Gandhian Century Year the HUMAN EXCELLENCE YEAR.

And it is possible to do so without any help or encouragement from any one.

For one thing, the best part of the game is ‘nothing but the best from me’.

For another, many of us have the power for good – though most of us are not conscious of the fact. We can exercise this power in humble homage to the memory of the man that make us feel THAT WE ARE DIGNIFIED HUMAN BEINGS.

Yes, we will have the freedom to choose any sector and say ‘nothing but the best from me and for me’. This may mean some discomfort for us and perhaps for others, but excellence demands a price, and respect for a great man deserves the price.

There is yet another way in which we can exercise a power within our control and that is the power of discretionary expenditure.

Many of us can encourage the pursuit of excellence in a concrete way, through cash and cash’s worth. With a little imaginative effort we can make such expenditure a part of and contributory to our regular activity.

Many of us can think in terms of establishing awards, fellowships, scholarships and interest free loans, if not outright grants. This is a sacrifice. But this sacrifice will bring manifold returns. The quality of giving will improve in the country by such concerted action, and by so celebrating the Gandhian Centuiry.

------------------------------------------------------------------------------------------
**From an editorial of the periodical EXCELLENCE.




 
Book Samplings

An extract from
EFFECTIVE CREDIT MANAGEMENT::**
Principles, Practices and Success stories
By N.H.Atthreya, A.K.Guha, V.V.R.Sastry and T. Renganathan

The Rights of the Customer

Customers have rights.

As customers, we want these rights.

In respect of suppliers, however,
w e normally talk only of responsibilities.

Suppliers have rights too.

One reason collection suffers is
t hat those of us concerned with collections
are not conscious of our rights as suppliers.
Or we tend to forget them.

Let us spell out some of those rights.
a nd before we go for collection
l et us remind ourselves of these rights.
Also, let us make doubly sure
we have discharged our responsibilities.
Let us operate from a position of strength.

1. We have the right to negotiate
the terms of credit
and once that is done
we have the right to insist
on the terms being kept.

2. We have the right to take every step
to see that the terms are kept;
we have the right to protect
our rights as a supplier.

3. We have the right to make it known that
we are entering into a contract
of exchanging goods/services
and money.

4. We have the right to make it known
that credit given is for a specific period
and by that period payment should be made
and if not made it is a breach of contract.

5. We have the right to execute the terms of credit
for example charging penal interest
and that is automatically binding.

6. We have the right to insist on payment by due date
and if payment is not forthcoming
and the date of payment is not renegotiated
we can take such action as we deem fit
to protect our future interest
for example, withhold further suppliers.

7. We have the right to take recourse
to the arms of the law
for any breach of contract.

8. We have the right to protect our interest
of like-placed people
and organize joint action
against the defaulting party.

9. We have the right to negotiate with relevant parties
for the recovery of the dues.

10. We have the right to get the money due to us
using means ranging from polite to the punitive.

11. In commercial transactions, the rights
refer to the impersonal side of business.

12. The way the rights are exercised
refers to the personal side of business.

13. We will exercise the rights
using judgement, propriety and utmost courtesy
and without prejudice to business goodwill.

Pages 336 Price:Rs.399. **Copies can be had from Select Books, 3E1 Court Chambers, 35 New Marine Lines Road, Bombay 400020. Special reduced prices for multiple copies.


 
December 07
 
Atthreya Calling:

PARASPARAM

I see a case for a group PARASPARAM.

The group is to help each other actively.

We can help each other with information.
There is so much useful information we would like to share.

We can help each other with ideas.
There are many ideas that have worked for us.
They may work for others too.

We can help each other with our experiences.
We have had good experiences.
We have had bad experiences.
We can benefit from one and be warned by the other one.

We can help each other in a number of ways.
That way we can live better.
We help each other just because we believe that way we can ALL live better.

Thanks to the communication revolution we can help each other worldwide.

For a start, let us pool information on what is being currently done.
We can supplement and complement.
Certainly, we need not duplicate.
We need not reinvent the wheel.

Any takers for this idea?


 
Enterprise Unlimited:

The innate entrepreneurs

Many people think microcredit is only useful the entrepreneurial poor, and that there are not too many of then, “if you give it to 90percent of the poor,” they say, “it won’t work. They don’t know how to make a business. “To hear this burns me up. It is wrong. The fact is, all human beings, without exception, are entrepreneurs. It is part of human nature.

That some people are seen as entrepreneurs and others are not is because of the society in which we live. For some, society hasn’t offered the opportunity to unleash that capacity. But the ability is there.

Very early on, this was Grameen Bank’s experience with women. At first they said, “You must only offer loans to my husband. He handles the money.” They didn’t believe they had any entrepreneurial ability. Today, our bank has 7.5 million borrowers/owners, 97 percent of whom are women. Poor women also dominate the board of directors of the bank, which has 27,000 employees and 2,500 branches.

Unleashing entrepreneurial ability is like prospecting or drilling for oil. You know the oil is there, you just have to figure out how to get to it and get it out of the ground. There may be false stats, but finally you get to it. The same is true with entrepreneurial ability. It is a gift inside. Once you recognise it is there, you just have to unwrap it and put it to use.

Nothing proves this more than our experience with beggars in Bangladesh. At some point in the lives of women or men who become beggars, all other options have failed. All they can do to feed themselves and their children is beg for their livelihood. Soon, it becomes a daily routine as they go from house to house hoping for some charity.

So, we said to these beggars, “As you go door to door begging, why don’t you carry some merchandise to sell, some cookies or candy or toys for the kids? After all, you are going there anyway. It is not extra work. If it doesn’t work, you can go on begging. But at least here is another option. You don’t have to rely on charity, but can earn your living.’’ On an average, we lent them $15-$20 to buy their merchandise, which they had to pay back out of their profits.

Today, 10,000 beggars take part in this programme. No one has ever been trained. We just give them the money and tell them to figure out on their own what will sell.

Ten thousand of these beggars have become full-time entrepreneurs. Some of them become ‘personal shoppers’. Often, a woman who is at home cannot go to the market. If she needs some matches for cooking, she must ask her husband to bring them. As always is the case with husbands, they forget. Now, when the beggar comes, the housewife asks if they can go buy the matches for her and bring them back. Some even give the beggars small shopping lists for items they need from the market. The other 90,000 in this programme are what I would call ‘part-time’ beggars on their way out of reliance on charity in their own time, at their own pace. I like to say they are ‘restructuring their business’ closing down their ‘begar’ division and building up their ‘sales’ division. This takes time.

It is a remarkable thing to se how lending a mere $20 to a beggar can transform his life so dramatically. When I ask these people how their lives have changed, they tell me, “When we were beggars, people often wouldn’t even open the door. They just talked to us through the window. Now that the family knows we bring something, they open the door and give us a stool to sit down. Sometimes the kids come running around to see what we have.”

It is not the money these new entrepreneurs talk about, but the respect and recognition they get. They have gone from the humiliation of being a beggar at everyone’s door to being a salesperson with dignity. That is a very big return for the investment of a handful of dollars.


Author: Muhammad Yunus; Courtesy: Businessworld, 19 Nov., 2007.


 
Reflections & Reminders:
POWER OF REFLECTION AND REVISION


 

GOOD INTENTION IS NOT ENOUGH

“I did not mean that” we occasionally say.
We think good intention is enough.
We soon find it is not.
The other person’s interpretation is not the same as our intention.
When we think of it we find that what matters is how he interprets.
It is his interpretation that will influence his action.
That is why it is said, the wonder in this world is that people understand us.
A little more attention to the interpretation dimension can make a difference.

 

SHRUTI AND SMRITI

There are two valuable concepts in Samskrit language.
They go by the name of Shruti and Smriti.
Shruti refers to the perennial dimension of life and living.
Smriti refers to the passing dimension.
In life and living there are items of Shruti nature and items of Smriti nature.
Items of Smriti nature are subject to revision as conditions change.
If they are not changed, if we hang on to the irrelevant,
They become counterproductive.
People hang on to the Smriti items.
This may be because of inertia.
This may also because of vested interests
The later is more common and more toxic.


 
Human Excellence:News & Notes

THE ‘ACME’ EXCELLENCE AWARD**

It is an award for the pursuit of excellence in one area of human activity or another. But ACME is not a contraction for a long name; it is not an acronym.

ACME is just acme, height, zenith, the culmination or perfection in one area of human activity. It is symbolic of the heights of excellence people are scaling in their chosen or chance area.

The ‘ACME’ award also symbolizes the thrust, the upward thrust, the onward thrust, the constant moving forward, the unceasing march in human excellence. Mahato mahiyan is the Upanishadic saying – “Greater than the great”. As poet Longfellow puts it, it is “excelsior” and as another poet Shelley says, it is “higher still and higher.”

It also symbolizes stamina, the energy that goes with the pursuit of excellence,

The sustained concern for others and the hardiness of spirit that calls for the demonstration thereof are symbolized by this ACME Excellence Award.

** This Award has been given to more than 25 women and men, Indian citizens and citizens of other countries, since 1973…The Award activity has slackened in recent times. I and my colleagues at the Center wish to hand over the torch to worthier hands, to keep the Centre going, to keep the movement growing. If you know one who will be willing and able to do it, please refer her/him/them to us.

N.H.Atthreya Hon. Director
Indian Centre for Encouraging Excellence



 
Book Samplings

A ‘page’ from N.H.Atthreya’s book
THE CORPORATE ART OF CARING FOR THE CUSTOMER



A CREDO

Work can be play.
Caring for the customer can make it so.

Work can bring blessings from young and old.
Caring for the customer can make it so.

Work can be love made visible.
Caring for the customer can make it so.

Caring for the customer
can be a way of life in general
and corporate life in particular.

I am sold on this.

I am selling this conviction here.

I am selling this unreservedly.

I do so because I am a customer.

I do so because you are a customer.

When, as members of corporations, we practise
this fine art of caring for the customer
in a big, big way,
We will ALL be better off
in a personal sense,
in a professional sense,
and in an organizational sense..

Soft cover. Pages 227. Price Rs.180.for India. Postage and handling: Rs.45
Outside India $10.00 (including registered airmail charges). Pl send payments to Select Books, 3E1 Court Chambers, New Marine Lines Road, Bombay 400 020, India


 
November 07
 
Atthreya Calling:

“ARE THERE ENTERPRISES you CAN HELP START?”

A viewer writes me thus: “You say you are for more and more enterprises. You say India is a paradise for enterprisers. You say you are in the vanaprastha stage. Can you tell us which are some of the enterprises you can personally help one to get into?

It is a good and valid question. Let me attempt a brief answer.

1. I started a publishing project in 1965. I have so far published and distributed over 30 titles. Some of them are out of stock and out of print. If one is keen to start a book distribution or a book publication-distribution enterprise, I may be able to give him a head start.

2. I can help one who wishes to make a career in writing, non-fiction writing. My help will be by way of upgrading. My help will be by way of information-like resources. I have quite a few to-be-completed mss.

3. I have selectively collected learning resources – books, monographs, audios, videos, films - in a number of areas. Some of the areas are personal, intrapersonal, interpersonal and transpersonal. Some of them are technique areas and some skill areas. If one is willing to choose one of them and operate a learning resources center, she or he is welcome. My collection will help the person to make a fair beginning.

3.(a) I can help wheel chair bound educated people start and provide from home a ground/desk support for executives on the move, organisation researchers, writers and problem solvers, by operating a knowledge resource center in specific areas.

4. I have a collection of psychological testing instruments that will come handy for selection, development and counseling of personnel.

5. .I can help one who wishes to be a trainer/coach in one of the many areas. I have given training on a variety of themes since 1955 to literally hundreds of groups – both on an in-house basis and public programme basis. I can play the supporting faculty in the early stages.

6. I can also help one who wishes to be a professional problem-solver, a consultant. I will be glad to share some of “tricks of the trade”.

7. I have built idea and resources to help one who wishes to set up a Foundation to help a cause or a group of persons. This will not be a money-earning enterprise. This will be a goodwill building enterprise, a feel-good enterprise.

I believe head-start matters. I prefer to be of some value to those who wish to start an enterprise. I had the option to make a commercial deal of what I happen to possess and I decided not to exercise that option. God willing, I hope I will be able to help a few to start an enterprise in areas where I have something to give.


 
Enterprise Unlimited:
Dear Reader:

An enterprise is one that meets a human need. Human needs are unlimited and so enterprise opportunities are unlimited. Many of these opportunities have been identified and availed of. Many more are there to be tapped.

Real life stories may serve as thought starters, action starters. Through this column, I will share some stories and reflections. I invite you to share some stories from your observations or experiences. Together we may be able start a minor enterprise revolution.

Let us keep one thing clear in our mind. It is the SPIRIT of enterprise we are exploring here and not the nature or size of enterprise. The enterprise may be economic, educational or social or other. Also, an enterprise is like a tiny seed. If the soil is right and the tending is appropriate, it may grow to be a banian tree. What we CAN do is to sow a seed.

Another thing also we may keep in mind. We are reading these stories not only for information sake but for inspiration sake. We may start our own enterprises, part time or full time. We may also help other people to start enterprises. If we do, let us talk about those stories as well. OUR stories are as interesting as others’ stories, if not more.

STORY 11

“I do not know whether you have a similar service elsewhere. For quite some time, I have been enjoying it in Chennai.

“A representative comes once a month on an agreed date and time and cleans my computer.

“This keeps my computer trouble free to a large extent.

“Some years back, I had a similar service for my telephone.

“I wish there is such a service both for the telephone and for the computer in every town.”

IDEA FORWARD: More and more, we are using electrical and electronic gadgets.
Maintaining many of them is a specialist’s job. Except for a small minority, we do not have the competence or the inclination to do the maintenance work. We need help, specialised help. Those who provide this help or organize this help will have an enterprise of their own. Since such an enterprise will be catering to a local need, nationally speaking, the opportunities are great indeed. The one caution is that the need should be met competently and in a trustworthy fashion.

STORY 12
“At an exhibition of our paintings, I overheard a visitor saying this to his friend.

‘In many of the community libraries in U.S.A., members can borrow paintings for a month or so. I wish such a facility is available in India.’

“I realised that many people have a need to have a good painting or two in their house. Only, they are not able to afford it – at least for now. We wanted to try out this idea of LOANING a painting. We instituted this system in our studio. You can, of course, buy our paintings. You can also pay an annual subscription and borrow designated paintings.

“Not infrequently, some of those who borrow certain paintings first renew the subscription and then decide to buy them out.

“ This did not affect the sale of our paintings, as we initially feared. On the contrary, it increased the sales.”


 
Reflections & Reminders:
A TIME FOR REFLECTION

Even a few minutes of reflection and self examination can make a difference in our quality of living.

The reflection will show what worked in favour of our well being and what did not.

We can consolidate on what worked.
We can reconsider on what did not work.

Sometimes we know what to do more or differently but we do not come to it.
Perhaps commissioning the subconscious can help.
I learn the subconscious is in a sense “yours obediently”. It obeys implicitly.
It does not ask questions. It does not exercise discretion.
That way we run a risk. We cannot play with it. We have to be alert.

The system does go out of balance from time to time.
We have to get it back to balance and soon.
We need to learn what will help us to be back to balance.

Perhaps this can be supplemented by the morning “resolutions for the day”

 

DO YOU WANT ACCESS OR DO YOU WANT TO POSSESS?

There are things that we want to have frequent access to.
For example, tooth brush and paste.
There are things that are pretty personal.
For example, some of our clothes.
There are many things that we use only occasionally.
For example, tools.
For example, books.
Why not we think of a system of access for the occasional use items?
We do have – for example, a public library.
We can have more of these – for example, a tool library.
Having the pleasure of possessing things – that is a different proposition.
That goes beyond the phenomenon of access and possess.

 

HAVE-GAVE RATIO

What we have certainly makes us feel good.
What we gave, however, makes us feel much, much better.
We have an option in the have-gave ratio.


 
Human Excellence:News & Notes

LET US CARE, LET US WRITE**

Many of us think, and probably rightly, that unless the right people start moving, things will not get done. Can we move these right people? Are we now moving them towards a specific, helpful action?

We have two types of people through whom we have to get things done. One is the elected representative and the other is the executive.

Perhaps we know who they are. If we don’t, the very first step that we can take is to know who represents us in the Municipal corporation, in the State Assembly and in the Parliament. These elected representatives would listen to us if we ‘speak’ to them.

When we find any aspect of civic or public life below standard, and avoidably so, we can give it a close thought and spell out what concrete steps can be taken by the people concerned.

We can also find out who the relevant people are, the decision making authority and the executive authority.

If, for example, we find that hospital services in a particular public hospital are below par, we can make a quick study, develop our thoughts and send them to the executive in charge of the hospital, to the Municipal Commissioner, to the Mayor, to the Corporator and probably to the relevant MLA and MP.

Since we are NOT registering a complaint, since we have no quarrel with anyone, since we are interested in finding the remedy and not fixing a blame, and since we are not expecting any personal return except the satisfacation of letting people know that we too care, all that we are doing is our civic duty.

In large organizations, nothing moves without a piece of paper to guide it. It is necessary therefore that we WRITE and that we write again and still again. We may write individually and where conditions permit, also collectively.

Incidentally, this approach of individuals writing to the concerned people would be the most feasible and would take the least time.

There are certainly other media. Good as they are, they are inadequate for this purpose. Our purpose is to spell out in detail the problem and the solution and bring it to the attention of the men concerned. We are NOT interested in whether the public know that things are done at our instance. What we are interested is getting the right things in good enough time.

The job can be initiated in a very graceful fashion and it should be that way. Stormy complaints, cynical comments, caustic criticism and the like are not merely unwarranted but they are altogether unhelpful.

Those in power are fine citizens of this country as we ourselves are. They do not notice a few things because they are preoccupied with a vast number of things. Once things are brought to their attention, the chances are they will give them their due attention.

We must keep faith in this and write. If we start attributing motives and claim a monopoly for ourselves for keeping up standards, we will be left only with a sour mouth.

It is possible that the acts that we initiate may not be taken to the logical conclusion in record time. But what is significant is that we have STARTED CARING for good and great things, that we have initiated the right action, and that we will follow it through. If many of us start caring, the impact can be considerable.

Let us demonstrate we are; let us write.

** From EXCELLENCE Vol.1 No.2 September 1968


 
Book Samplings

A ‘page’ from the book
THE POWER OF LISTENING

By N.H.Atthreya
Second revised edition

THE POWER OF LISTENING
45% of our wakeful hours or more,
several studies show.
We are receiving messages
through the spoken word.
The studies also reveal that
our listening efficiency is about 25% or more.

And still, listening does not find a place
in the school, college or management training curricula,
the systematic training of the listening skill we mean.
Just as speaking in public is mistaken for public speaking,
so is hearing mistaken for listening.
Those who are short of hearing are indeed pitied;
those who are short of listening are not.

That lisening is a skill, that it can be cultivated,
that it pays rich dividends in getting things done,
and in interpersonal relationships
is a finding of recent times.
Pioneers like Professor Ralph Nichols of the University of Minnesota
and Professor Wesley Wiksell of Lousiana State University
have done devoted work for this emerging art in the last two decades.

In our consulting assignments
on individual and institutional effectiveness,
we found that the presence or absence of this skill
can make a difference on job performance.
We have been including listening skill, therefore,
in our Executive Development programmes,
since 1955 and with rewarding results.

Like any other skill, it takes
energy and sustained effort to develop this skill.
Like any other skill again, a headstart is the thing.
Once on gets to know
the possibilities of and approaches to a particular skill,
one keeps moving –
though how far and how fast is an individual matter.
It is just to provide this headstart
that this workbook has been prepared.
Like the other workbooks, this too is slanted to
professional self development.

There are special sections on
listening at committees, listening at union negotiations
and listening at interviews.

In view of the fact that listening skills
are best developed in the schools,
we have given special attention to the needs of the teachers

From the introduction section of the book. Soft cover. Pages 208.
Price Rs.180. For Bombay orders, postage free. Outside Bombay orders will incur an additional Rs.45 towards postage and handling. For orders from outside India, the cost, including certified airmail, will be U.S.$10.00

Please order along with payment from SELECT BOOKS, 3E1 Court Chambers, 35 New Marine Lines Road, Bombay 400 020.
Fax: 022/2200 0446


 
September 07
 
Atthreya Calling:

Dear Viewer

Greetings!

All of us are doing our bit so that life in general can be better and smoother for all – sarve jana sukino bhavantu is more than a prayer for us.

Some do it for love and some do it for a consideration but what is important is that something wanted is done and that way they contribute to a better quality of life.

One disturbing observation we often hear is that many thousands are unemployed and many more are underemployed. Any thing and every thing we can we should do to address this challenge.

One way to address this challenge is to have more enterprises, and local enterprises – of all sizes and shapes, in as many areas as possible. These will find work for the thousands that do not have jobs now.

An enterprise seeks to meet a legitimate need – the need may be economic or non-economic. Probably many would like to meet an economic need since it would mean a welcome return in cash. There are people who would like to meet a noneconomic need since they derive satisfaction that way.

I think it has to be a national movement and all of us can contribute to this enterprise movement by THOUGHT.

A simple way will be to answer a few basic questions.

Are there some needs we have but not met? Are there needs met but not met well enough?

We spell our answers in our conversations. My request is that we put them “on paper”. When we do so, they become enterprise opportunities for a viewer. He or she may choose to tell himself or herself: I will meet this need. By answering thus, the person has sown the seeds of an enterprise.

Many have sown the seeds of enterprise and many more are sowing them, especially in recent times. They found a need and filled it and thereby found their way to an enterprise. But then in this area, enough can never be enough

The questions I am posting to myself and you are:
Are there potential enterprise opportunities around?
Are there needs that are not met in the area we live?
Are there needs that are met but not well enough in our area?
The need may be for a product or a service.
For example, is there a tool library around? For example, is there a scooter service that is not good enough?

To answer these questions, all that we need to do is to ask ourselves and the people around two questions: Is there a need that is not met locally, is there a need that is met locally but not well enough?

We can also ask a related question: Is it met somewhere else? And where? The answer can provide a lead to a would-be enterpriser.

I can summarise your replies in the ENTERPRISES UNLIMITED.section. This would help the birth of new enterprises and in turn work opportunities.

Even without such a help many have started and are starting enterprises in various parts of the country. This step can just help accelerate the process and probably make it a little smoother.

I agree a good idea is not enough to start an enterprise but spotting a felt need makes a good beginning.

N.H.ATTHREYA


 
Enterprise Unlimited:
Dear Reader:

An enterprise is one that meets a human need. Human needs are unlimited and so enterprise opportunities are unlimited. Many of these opportunities have been identified and availed of. Many more are there to be tapped.

Real life stories may serve as thought starters, action starters. Through this column, I will share some stories and reflections. I invite you to share some stories from your observations or experiences. Together we may be able start a minor enterprise revolution.

Let us keep one thing clear in our mind. It is the SPIRIT of enterprise we are exploring here and not the nature or size of enterprise. The enterprise may be economic, educational or social or other. Also, an enterprise is like a tiny seed. If the soil is right and the tending is appropriate, it may grow to be a banian tree. What we CAN do is to sow a seed.

Another thing also we may keep in mind. We are reading these stories not only for information sake but for inspiration sake. We may start our own enterprises, part time or full time. We may also help other people to start enterprises. If we do, let us talk about those stories as well. OUR stories are as interesting as others’ stories, if not more.

STORY 5
“My husband is on the seas many months in a year. So, perhaps out of boredom, I used to indulge myself in fancy food and that meant you know what.

“I bought a Jane Fonda video and started doing the weight reduction regime – and I had visible results.

“My friends got curious and they wanted to join me in the practices. I said: OK. They said, they would like me to pay me for “the services’. “Only then we will join you.”
I yielded to their pressure.

“Now I have several batches every day – except of course when my husband is in town. Of course, I have taken people to help me in the chores.

“We have all a good time. And my husband jokes: You are making more money than I do and that by just sitting at home and making other people sweat!”

PS: When one person’s need happens to be many peoples’ need, there is an enterprise opportunity.

When the need of one place is the need of many places, there are MANY enterprise opportunities.

STORY 10
“We were selling books from our shop. As most book sellers do. One day, we had the visiting headmaster of a school who said in passing: Why don’t you bring your shop to our school compound?

“We pursued this thought, built a mobile van, and we started a mobile book shop. We go from school to school. The authorities readily give us permission. In each school, we spend two days. The first day, the students come in batches and have a look at the books. The second day, they come with their parents and pick up their preferred titles.

“Our sales have multiplied manifold. More importantly, our purpose of publishing has been served well. Our titles are bought and read by the young people.

“We have started similar traveling bookshops in some other parts of the country and they too are doing well.”

Proverbially, publishers find it difficult to move their books. They stock their books in a place and hope those that need the books will visit with them. This hope is met but in a small way. While it is logical for book lovers to come to the bookshop, it is strategic for publishers and distributors to take the books to where the book-lovers are.


 
Reflections & Reminders:
Epporul yar yar vai ketpinum
Apporul meyporul kanbadu arivu.

The Tamil text translated will read:
Whatever we ‘hear’ from whomsoever
Knowing the truth behind it is learning.

It is okay to hear every one.
It is not okay however to swallow what we hear or read.
We have to check the veracity of it before we admit it
Into our stock of knowledge.

In these days of quick bites
And selective propaganda
If we are not alert,
If we swallow things like ice cream,
We will be in trouble
And we will put others in trouble.

 

Theeyinal chutta pun aarum aaradhe
Naavinal chutta vadu.

The above Tamil text in translation will read:
The wound caused by a flame will heal
But not the scar caused by a biting word.

A few wound others with their vile tongue deliberately.
Many do so without knowing the consequences.
This thought is for the later.

We can’t erase them.
Like an arrow that has escaped the borrow,
We cannot call them back.

 

 
Human Excellence:News & Notes
BHARAT DARSHAN

“I am enclosing a brochure from a travel agent from your country. Good as his suggestions are, they are conventional. What interests me is current history. I want to see the India of today and the emerging India of tomorrow."

“Especially because of the time factor, I would be interested in visiting some of the centers of human excellence in your country. Even a list from you would help. Much more helpful would be your referring me to a professional agency who specializes in arranging a conducted tour of such places. I am prepared to adjust my visit to suit the tour timings and so half a dozen friends of mine.”

This letter I received from a Rotarian friend abroad, some weeks back, and I have not been able to answer it yet.

The letter makes a case for organizing such a Bharat Darshan tour, a tour of the centres of human excellence in India.

This will be an enlightening and enriching experience even to the citizens of India.

We have many centers of human excellence. Only they have not been adequately covered by the press, the radio or the television. Perhaps because they are not newsy enough.

An enterpriser may like to take this up. To help him, the viewers may share information on the centers of human excellence they had the pleasure to see either by chance or by design. In due time, some readers may organise a tour as suggested by this friend and for the benefit of all concerned.

From an editorial in the quarterly EXCELLENCE.


 
Book Samplings

A ‘page’ from the book
PRACTICE OF EXCELLENCE IN LIFE AND AT WORK

By N.H.Atthreya Ph.D.
Published by MMC School of Management and Vijay Foundation

ENCOURAGING EXCELLENCE IN THE WORKPLACE**
Usha: If I may say so, we have been seeing a lot of theory on excellence. The testing laboratory of this theory has to be the workplace. Don’t you think so?
Atthreya: I agree. The workplace has become central in modern life. Excellence has to be discussed in this context first.
   
Usha: The work in the workplace, I suppose, is a lot different from the work that an individual does when he is on his own, as in the case of a golf player or a legal professional.
Atthreya: Yes. There is a big difference.
   
Usha: In the workplace, the work is specified, the boundaries are specified, and even the values are specified.
Atthreya: This may vary from place to place, but they do restrict the freedom to practise excellence.
   
Usha: They restrict even the practice of this side of excellence. The practice of the other side of excellence is even more restricted.
Economic gains above all else, organizational politics, and personal whims – all these are grim realities of the workplace.
Also, we are dealing with not an individual, but a group of individuals, a shifting composition of individuals, in a context of conflicting constituencies.
Atthreya: Your poser is how can one go about encouraging excellence within such constraints.
   
Usha: Yes. I don’t wish to raise such a big question. We all see this being attempted day after day in thousands of workplaces. Hundreds of researchers, I learn, have observed the practices and written about them.
Atthreya: Yes. All this is being researched and written about. A vast and increasing amount of literature is available.
   
Usha:
I know it is a vast subject. Even so, would you mind emphasizing a few aspects and sharing your perspectives?
Atthreya: I will attempt.
Let me start with the individuals that make an organization.
In any organization, there will be, broadly speaking, three classes of people – excellent, average and below average.
   
Usha: I suppose you are using the word ‘excellent’ in the conventional corporate sense.
Atthreya: Yes. That is the starting point.

** From Chapter 3, Section One of the book referred to above. Soft cover. Pages:254. Price in India RS.240. For Bombay orders, postage free. Outside Bombay within India, courier and handling charges: Rs.40. Price outside India including the cost of airmail, certified mail:US $14.99.

Please order along with payment from SELECT BOOKS, 3E1, Court Chambers, 35 New Marine Lines Road, Bombay 400 020, India
Fax: 022-2200 7911


 
August 07
 
Atthreya Calling:

CAN WE HELP THEM? TOGETHER I THINK WE CAN

"Do something for someone, somewhere."

That is the message Dr. Richard Evans gave, some years back, when he became the president of Rotary International.

In a modified form, I am asking myself – and if I may, ask you too – Can we do something for the physically disadvantaged, the wheel chair sisters and brothers?

When we team up with them and let them do that part of the work they can well do and we do that part of the work we can do, it will benefit all concerned.

The current situation is that many of the handicapped have nothing to look forward to, as they wake up. This is pathetic, to say the least. It need not remain so.

Some of them became so handicapped for no fault of theirs – they are accident victims, they are victims of someone else’s carelessness.

They can do many things very well. Only the work has to be taken to them. Bless the innovator of the computer, the work can be easily “taken” to them.

I see three agencies in this possibility, this opportunity.

One is the wheel chair bound who can do many kinds of work. The other is the one who wants someone to do this kind of work for him or her. The third who will connect them, who will organise this connection.

As I am writing this, it is possible there is already a multiplier model, some part of the world. If there is, our work will be easier to that extent.

It is also possible someone may take this project as his or her mission in life.

I am willing to be part of this project team – I will contribute in every way I can.

Let us do something substantial for these willing and able brothers and sisters.

In this connection, we may recall the words of Mother Teresa:
I never look at the masses as my responsibility.
I look at the individual.
I can love only one person at a time.
I can feed only one person at a time.
Just one, one, one -
So you begin - I begin.

N.H.ATTHREYA


 
Enterprise Unlimited:
Dear Reader

An enterprise is one that meets a human need. Human needs are unlimited and so enterprise opportunities are unlimited. Many of these opportunities have been identified and availed of. Many more are there to be tapped.

Real life stories may serve as thought starters, action starters. Through this column, I will share some stories and reflections. I invite you to share some stories from your observations or experiences. Together we may be able start a minor enterprise revolution.

Let us keep one thing clear in our mind. It is the SPIRIT of enterprise we are exploring here and not the nature or size of enterprise. The enterprise may be economic, educational or social or other. Also, an enterprise is like a tiny seed. If the soil is right and the tending is appropriate, it may grow to be a banian tree. What we CAN do is to sow a seed.

Another thing also we may keep in mind. We are reading these stories not only for information sake but for inspiration sake. We may start our own enterprises, part time or full time. We may also help other people to start enterprises. If we do, let us talk about those stories as well. OUR stories are as interesting as others’ stories, if not more.

STORY 3
“I overheard two waiting patients telling each other: Just for this simple test, we have to take all the trouble of coming here, waiting and probably exposing ourselves to a contagious cold or something. Why not some doctor think of giving us home service?”

“If we can have a mobile laundry, why not a mobile testing centre, I asked myself.

“My friend and myself started a mobile medical testing hospital. The needy phone us and we go to their homes by appointment and get the job done.

“Our patients are happy and we are happy – we have dispensed with our white elephant establishment. We are lean now but not mean!

PS: Every community can afford to have such a mobile testing unit.

STORY 4
“ I am a tool-nut! My parents told me I could not afford it. I asked them: What do you suggest? In jest, they suggested that I start and operate a tool library! And that is what I am doing now.

“ People need many tools only occasionally. And still they buy and store. And they do not know how to maintain them in good condition and the tools get spoiled.

“When I offered the service of a tool library, it was an overnight sell out. I used part of my garage for this purpose.

“I am happy. My parents are happy. Most importantly, the occasional users of tools are happy. They get the needed tools in good condition for a fraction of the dollars they used to spend.”

PS: Every town can afford a well-maintained tool library or two.


 
Reflections & Reminders:
Yan petra tunbam yarum vilakkavey
Let others avoid the trouble I went through.

We all make errors of commission and omission.
We pay for them.
When we share
and when others learn therefrom
others need not pay for them.

We are sharing even now.
But we can do it a little more
at home, and at the work place and elsewhere too.

 

Let noble thoughts come from everywhere.

This is a Rig veda saying.
(Rig veda is a 6000 year old text)
That has been our learning tradition in this land.

Knowledge is global and man is universal
a nd he can learn from every where.
We need not limit ourselves to what we have
because of our country or circumstances.

 

 
Human Excellence:News & Notes
LET US GATHER AND SHARE STORIES OF HUMAN EXCELLENCE

In the early stages of the Indian Centre for Encouraging Excellence, we used to meet once a month. We used to invite one who has chosen to pursue excellence in his life to share her or his experiences and insights.

After a few months, we made a discovery. The discovery was that when we hear such stories, we feel energized and this stepping up energy feeling continues for several days.

We therefore thought that we may publish a monthly wherein such stories will be collected and published.

We did continue this activity for a few years, thanks to the support of organisations like Excel Industries Ltd. Bombay.

Since the purpose is to spread the good word, we felt a better idea would be to request the dailies & periodicals to publish such stories.

Typically, the periodicals publish news items that are sad, bad or mad. There is a misitaken belief that news to be news should be that way.

We pleaded with the Editors to publlish news of human excellence interest. Our letters were published but the courtesy ended there.

Today we do find news of excellence interest but that is a small part, a very small part, of the news coverage. Perhaps, the media people are not organised to look for and collect such news.

Periodicals like India Today & Outlook publish a page of excellence news. Periodicals like The Week, besides publishing such items from time to time, write extensively on A Person of the Year. This The Week has been doing for over 20 years. In fact, a collection is availabnle in the form of a book.

There is a website one retired naval officer has floated - goodnews.com - and he is a one-man army.

We should be thankful for small mercies.

One thing is in your and my hands. We can look for stories of human excellence. We can share them with our families and friends.

We can look for any organised efforts in this direction and let people know.

If we are the organising type, just as there are Laughter Clubs, we can organise Human Excellence Clubs where news and notes, stories and experiments of human excellence interest

We need not even go that for. We can do it wherever we normally meet, whether at home or at work. The important point is that good news. excellence news is an energy proposition. And we need all the energy in the world.

 
Book Samplings

A ‘page’ from the book
SPIRITUAL CULTURE IN THE CORPORATE DRAMA

To revolutionise role excellence and to make winners all in the workplace
By NH Atthreya Ph D
Foreword by Swami Jitatmananda
Published by MMC School of Management, Bombay

RESTORING SANITY**
Some call it
‘the curse of corporate drama’
and worse, commend or command
that we suffer it.
There are others, however,
Who say a remedy is
Desirable and possible.

Field experiments are afoot
In small and large places
To escape that ‘curse’.
They go under names like:
“Customer first”,.
“Empower employees”,
“TQM”,
“Reorganize”,
“Restructure”,
“Revitalize”,
“Re-engineer”,
“Reinvent”,
“Remember, small is beautiful?
“Have SMUs and SMTs
and so on.

Basically, all these are calls
For a return to sanity,
A return to ensure
Role excellence in the corporate world.

Any step that helps
In restoring sanity
Deserves to be welcomed.

In this text,
We are exploring two key strategies
To ensure role excellence
In every member of the organization.

The first is to extend
The stage culture
To the work place.

The second is to make
Spiritual culture an integral part
Of the work place.

**Chapter 1.14 of the book. Demi size? Soft cover. Pages: 126. Price in India: Rs.147 plus Rs.60 for postage and handling. Price OUTSIDE ndia including the cost of airmail registered postage: U.S.$9.00.

Please send orders along with payment to Select Books, 3E 1, 35 New Marine Lines Road, Bombay 400 020, India.
Fax: 022-2200 7911


 
July 07
 
Atthreya Calling:

Dear Viewer, Dear Friend:

Greetings and welcome!

Through this site, I wish to share information and be instrumental in transformation.

The information section has a ‘life’. This section is divided in to two. In one part, I have shared thoughts and notes under various headings, which with time may be archived or replaced with new material . . The other part , gives sample extracts of some of my books in print.

The transformation section is intended to be dynamic. It is here we will explore ways and means of making a difference in the longer well-being and in the larger well-being, both for ourselves and for our fellow beings. The editorial is part of this section.

Through this editorial section, we can be engaged in communication.

I will start with some reminders and you may respond by your contributions. And together we will make meaning.

I use the word ‘reminder’ because much of what I say may not be new knowledge to you.

My prayer is that the dialogue adds to a new sense of urgency.

It is this sense of urgency that could spur us into action and it is this action that will make for results, for a sense of satisfaction, for blessings.

Parasparam is a powerful concept handed down to us from time immemorial. It says we can prosper together. I propose to explore this power with you in these columns.

N.H.ATTHREYA


 
Enterprise Unlimited:
Dear Reader

An enterprise is one that meets a human need. Human needs are unlimited and so enterprise opportunities are unlimited. Many of these opportunities have been identified and availed of. Many more are there to be tapped.

Real life stories may serve as thought starters, action starters. Through this column, I will share some stories and reflections. I invite you to share some stories from your observations or experiences. Together we may be able start a minor enterprise revolution.

Let us keep one thing clear in our mind. It is the SPIRIT of enterprise we are exploring here and not the nature or size of enterprise. The enterprise may be economic, educational or social or other. Also, an enterprise is like a tiny seed. If the soil is right and the tending is appropriate, it may grow to be a banian tree. What we CAN do is to sow a seed.

Another thing also we may keep in mind. We are reading these stories not only for information sake but for inspiration sake. We may start our own enterprises, part time or full time. We may also help other people to start enterprises. If we do, let us talk about those stories as well. OUR stories are as interesting as others’ stories, if not more.

STORY 1
The prior evening he goes to the market and gets items like tulsi, bilva, neem, pudina, carrot, beetroot, kokam and seasonal favourites like jamun and amla.

“I get up at 4 in the morning. I wash and clean all these items. I use distilled water. As
you see, I use stainless steel vessels. I supply these juices to the morning walkers. I do NOT supply tea. People walk for health and they also want to drink for health.

“ I travel by train from Borivali and I am at Bandra to set up a make shift juice centre near a bus stop at 6 am, to supply the juices to the morning walkers.

“ People young and old patronise me and many are regular. Some prefer to have a home pack.

“ My wife operates a similar centre in the Juhu beach.”

“ People appreciate our seva.”

PS This is a 10,000+ enterprise opportunity. Every city and town can have dozens of such juice shops.
PPS Incidentally, I am not giving the name of this enterpriser since I have not taken his permission to do so.

STORY 2
“I wanted to take a bouquet of flowers to a wedding reception.

“I walked the streets of Thane and I could not find a shop to help me.

“ I went to Dadar and got my present need met.

“ On way, I said to myself: There will be at least a few like me who have such a need. Why not I organize some help for them?

“I went to a nearby Irani shop and asked him for a nominal space to open a “shop”. I got hold of a chokra to mind the shop. Early morning, I went to Dadar fruit bazaar and got fresh flowers for the day. Then I went to Mantralaya where I had a full time job. In all, my daily outgo was about 50 rupees, cashwise. At the end of the day, I had 80 to 150 rupees in my hand! If the collection was more than 100, I made a bonus payment to the boy. It was a win-win-win for all concerned.

PS: Please ignore the numbers – this real incident happened some thirty years back.


 
Reflections & Reminders:
Life unexamined is not worth living, said Socrates.
Life examined can be worth living, we can say.
We tend to do the things that we have been doing
the way we have been doing
and getting some returns or outcome,
some helpful and some not so helpful,
resulting in a certain surplus of satisfaction.

If we feel rested with the present resultant,
we can continue the regime.
If we are not,
we will have to consider doing different things
or the same things differently or even both.

This means we have to periodically review
what we have been doing and the way we have been doing
for possible revision.

 

Yan kanda inbam yarum parugavey
let every one drink the bliss I have tasted.
Thayumanavar

Thayumanavar, the Tamil mystic poet, said this
at a higher level context.
This can apply at other mundane levels too.

 

 
Human Excellence:News & Notes
THE JOY OF ROLE EXCELLENCE
“An excellent plumber is infinitely more admirable than an incompetent philosopher. The society, which scorns excellence in plumbing because it is a humble activity and tolerates shoddiness in philosophy because it is an exalted activity will have neither good plumbing nor good philosophy. Neither its pipes nor its theories will hold water”. So says John Gardner.

Excellence need not be confined to what are considered “intelligent” or “white collared” roles. It is possible to have role excellence in every role, however humble.

In one of the skyscrapers in Bombay, there is one particular lift by which everybody likes to travel. This lift is singled out even when the other lifts are empty, because its liftman is a little special. The enthusiasm and cheerfulness with which he does his simple task attracts people. He has chosen to do the mundane job of going up and down all day with as much enjoyment as possible. He has chosen to excel in his role.

Yes, role excellence is a choice. One can choose to be excellent in his/her role regardless of constraints.

Role excellence means a raised quality of life, both for oneself and for others. It blesses him that gives and him that takes.

Role excellence of one role cannot be compared with that of another. It is unique to a role. Each role is important and therefore excellence in each role is important.
 
WHAT DOES EXCELLENCE CONSIST OF?
Mahato mahiyan (greater than the great) – this perennial call to excellence – has been with us from Upanishadic days. But what exactly does society mean by excellence? Does it mean success? Does it mean power? Or does it mean personal fulfillment and satisfaction?

There are at least two critical characteristics that comprise human excellence.

One is a deep concern for others. Especially for the people who are directly affected by our work, be they customers, patients, or students. We are not likely to pursue excellence, if we work, however hard, only for our singular benefit. It limits the scope of our trying. But if we do show care and concern for others, we are motivated to increase the scope of our activity. We will do things distinctly, differently. We will walk that extra mile. We will go a little beyond the call of duty. Our behaviour will stand out. There will be that distinct touch of grace and greatness.

The second characteristic is a hardiness of spirit. It is not easy to care and show concern for others consistently and persistently. It could mean sacrifice – sometimes to a degree that hurts. The weak of spirit may admire excellence; they cannot pursue it.

To the above two characteristics, a third can be added – ‘one better each time’. The pursuit of excellence is dynamic, not static. Excellence is a journey, not a destination.
 
CORPORATE EXCELLENCE
Everybody talks of excellence today, especially in corporate circles, thanks to books like “In Search of Excellence” and “The Winning Streak”. Today’s world is getting more and more corporate. And so, quality of life depends to a large extent on the prevailing corporate culture. If the culture gives excellence a pride of place, it will be pursued by many. Corporate excellence is a good business proposition. Because it invariably reflects in its products and services. And who does not want excellent products and services? After all, they fetch handsome premiums. Take for example the products of Sony. Many, however, wait for external conditions to force them to do better. They do not realise that being compelled may rob them of the joy of excellence that comes from self-choice.

Pursuit of excellence also makes good career sense. When we excel in our role, the resultant joy begins to mean everything to us. And we find our days richer forever. Operational excellence becomes our style of working. As we excel in our role, the world around us takes more than appreciative note of us. We get picked up for higher levels of responsibility. This is true even in governmental circles. Come to think of it, there is plenty of room at the top. Congestion is only at the bottom.
 
TEAM EXCELLENCE
Corporate excellence is team excellence. While individual excellence pursuits matter, team pursuit of excellence does even more. But how does one create a climate for excellence?

One way is to encourage excellence wherever found .By noticing it, by saying a nice word about, by talking about it, by talking and writing about it.

Another way is to respect each role, however humble. In fact, the humbler the role, the harder is to perform. And it deserves much more respect.

And then there is another way. This is to demand excellence. As Somerset Maugham said, “it is a funny thing about life. If you choose to accept anything except the best, you very often get it”.

 
Book Samplings
A ‘page’ from the book
WHAT MAKES PEOPLE GIVE THEIR BEST
Dimensions of caring for the internal customer
By N.H.Atthreya Ph.D
Published by MMC School of Management, Bombay
OTHER COMPENSATIONS APART
When do I do business with you?

I do business with you
when I give you what I have,
when I give more of it,
when I give more of it willingly.

I tend to give,
I tend to give more of my plus,
if what I give
and the way I give
a re approved.
Approval whets my giving sense.
Other compensations apart,
hearty approval in itself
iIs welcome to me.
I desire and like approval –
like most people I suppose.
The converse also is true.
If I do well and give well
and you do not approve,
I feel discouraged and
I tend to hold back.
I expected approval and
I did not get it;
you expected my doing or giving and
you will not get it!
When I say you will not get it,
Don’t take me literally.
I will do just enough and no more.
I will do the minimum to escape trouble
If that is all you want of me,
you need not bother to approve
of my giving or doing.
Chapter 10 of the book referred to above. Soft cover. Pages 124. Price in India: Rs.96 plus postage; price for outside India, including registered airmail postage: U.S.$6.00.

Orders with payment to be sent to Select Books, 3E 1, Court Chambers, 35 New Marine Lines Road, Bombay 400 020, India.
Fax: 022/2200 7911
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